Railway Station Advertising- DOOH advertising
Railway stations are the palace where we can get a huge audience. So the opportunity of railway station advertising is very impactful for brands. Because of the high mass gathering, you can get high engagement and a high impact on your conversion rate. Through railway advertisements, you will be able to get the fastest and easiest result by reaching out to the lakhs of audience.
Railway stations are the palace where we can get a huge audience. So the opportunity of railway station advertising is very impactful for brands. Because of the high mass gathering, you can get high engagement and a high impact on your conversion rate. Through railway advertisements, you will be able to get the fastest and easiest result by reaching out to the lakhs of audience. Railway advertisement is the best way to attract the attention of the consumer daily. With the help of these ads, you can engage with different kinds of audiences who are based in different regions.
Railway station advertisements are the easiest and fastest way to attract the attention of travelers who are traveling by train. It creates excellent visibility of your brand from different aspects and with the help of this your brand can reach every corner of the world. It can reach a wider range of audiences.
So here the question arises why railway advertising is becoming the best option for brands. These advertisements are specialized in attracting customers on the move, especially when it is hard to reach the targeted audience. Through this, your business will be able to reach a mass audience. Railway advertisements are designed to grab the attention of lakhs of consumers. Because these are designed according to the regular commutes and this is impossible to avoid the advertisements which are displayed at strategic locations. Apart from that railway’s advertising is providing the options to choose from different varieties of campaigns. Ads can be done according to the requirement of the brand. That is the reason railway station advertising is a fairly unique way to achieve high revenue in a short time.
Reasons for the effectiveness of Railways Stations ads-
1. Footfall areas -
Putting the advertisement in different locations is a very difficult task unlike the other mediums like digital marketing, newspapers, radios, etc. These ads do not follow where the viewer goes because the reach of these ads depends on the targeted area. But the railway’s ads are covering the higher footfall areas. The footfall is the most targeted area to reach a higher audience. The higher the footfall the greater chances to reach the higher audience.
2. Visibility of ads 24/7-
Apart from the footfall areas, the second most considered area is the visibility timing of the advertisement. It is very tricky that you have to choose the right time and right day for the particular ad. The medium of the numbers and the timings of the particular day matters most. If we will talk about outdoor advertisements these ads are not highly effective and are not able to reach at all times of the day. Even these ads are not able to reach a few places throughout the whole day. Here railway advertisements are one of the highly effective ads in terms of targeting the specific time and day. With the help of railways advertisements, the brand’s visibility throughout the day is not affected by the restriction of time.
Running time of the advertisement is the third most important factor of advertisement. The longer the period of the ad would be the probability of recall. During traveling or waiting for the trains people spend a lot of time on stations so that gives the brands a longer period to showcase their ad. So for railways advertisement, the ad will be very to the point and easy to attract the attention of the client. Because due to hurry people are not able to read the long ads or they skipped because of the unnecessary content given in the ad. Another factor is that people who are traveling by trains are following the route every day so they must have seen the ads various times and increased the recall and brand awareness.
4. Demographic targeting-
It is the one most reliable way to separate your targeted audience from the general audience to concentrate on the potential audience in a better way. With the help of demographic targeting, you will be able to direct all your efforts and budget towards the targeted and potential audience. Many people are from middle or lower-class families so this medium would be beneficial for any kind of brand to target their consider these groups also.
Affordability is one of the major and concerning facts related to the advertisement. Railways advertisements are the most affordable source of advertisement. With the huge audience that reaches your advertisement on stations the cost per reach is significantly low and affordable to every kind of business.
6. Ad spaces-
Railways ads provide a variety of ad spaces to the brands to advertise on such as different places like- Advertising near exit and entrance, TV advertising, Digital screens advertisements, etc. Apart from this in train people are usually traveling or covering long distances so brands get the chance to showcase their ad on different stations or places.
Different ways to target the audience on Railway Stations-
- Trains wrap ads
- Standees at the main entrance and the exit of the station
- Distribution of product samples
- DOOH screens
Thus railways advertising in India is a highly effective and useful way to advertise your business. It has the potential to reach the maximum audience in every corner of the world. They can reach out to the urban as well as the rural audience by following their daily route.